Jimmy's Cypress and Krantz Recovered Woods
Background
Krantz Enterprises is a specialty lumber company which manufactures
and markets high-quality cypress and antique pine building materials through two web sites,
Jimmys-Cypress.com and
KrantzRecoveredWoods.com. Prior to 2006,
these two web sites consisted solely of static, manually-maintained pages. The sites were
attractive, but it had become increasingly difficult to maintain current information on them.
Furthermore, owner Jimmy Krantz envisioned integrating the web sites more tightly into his
sales process.
Jimmy's goals for the web sites included:
- The ability to easily manage catalog items, customer photos, and other content
-
A "shopping cart" experience that integrated with the company's
back-office quote processing software
- A refined aesthetic to showcase the wood's natural beauty
The Solution
The 30/90 Group created two web sites that share
technical underpinnings, each with a unique, attractive design.
All product data, categories, photos, and other content are managed in
the company's back-office software and
automatically propogate to the appropriate sites. The back-office software also
downloads quote requests submitted through the sites.